Oiamiga is a fully inclusive permanent hair dye range with 15 natural and fashion shades. Use it on your head, beard, moustache - even your bushy bits if you fancy it. 

Oiamiga covers greys, is vegan and cruelty-free plus uses good ingredients and less chemicals.

Oi · uh · mee · guh.

We won’t take it personally if you can’t pronounce it straight away because, yep, it’s a word we made up. So, why Oiamiga?

We’ll be honest; in the beginning, we really did struggle to find a great brand name that hadn’t already been trademarked. Before long, we realised the name was already right there in who we are as an inclusive, planet-conscious brand; a friend to all.

The only issue was that “Hi, Friend” just doesn’t have the right ring to it, so we took some inspiration from the beautiful language of Portugal.

As an eco and socially conscious brand, we work hard to walk the walk and back up what we say. We give back to a number of charities working to make our world a better place. We also use 100% recycled and recyclable cartons and bottles. And another cool thing; we plant a tree for every 100 packs sold.

Our innovative Rapid Activator allows for faster processing times, better colour intensity and longevity.